Living and believing in wellbeing.

Confident woman over 40 after hormone and weight loss transformation

As a woman who knows the power of wellbeing (and has lived, breathed and studied it for decades), I’m determined to help as many women as possible to heal their bodies and reclaim their health.

Health consulting for hormone imbalance and chronic health issues

Meet our founder, Tori Vallen

Dear beautiful soul, 

My name is Tori, and my calling is to educate, inspire and empower women towards vibrant health.

I help women get to the bottom of their health issues, so they can stop battling their bodies and start living with joy. 


Using evidence-based, holistic principles, I help my clients understand the root cause of their chronic health issues and support them to build nourishing dietary and lifestyle habits that are delicious and easy. 

By digging deeper into your everyday choices, exploring behaviours like binge eating, habitual snacking, cravings and other forms of self-sabotage, and by practicing deep listening to your body, you can shift patterns, make permanent change and HEAL.

With me as your accountability coach, health professional, and food-savvy friend by your side, there’s no limit to what you can achieve. 

From simple and delicious nutrition advice to weight-loss strategies that won’t leave you famished, Joia provides comprehensive coaching for women who want to create a body and a life they love. 

Are you ready to stop battling your body and start living with joy?

Let’s have a chat. I’d love to learn more about what’s going on for you.

Tori X